If you have been around on the net, you may come across different types of instant messengers, chat tools, video chat software and even video conference software.

What do these have in common? Like text messages (SMS) from a mobile phone, these types of messengers allow instant messaging. This is faster than email. Of course, VOIP software like Skype or Yahoo Messenger, etc.  – which allow you to even make video calls over the internet, or web video conference software are certainly a boon, and are rapidly changing the way we communicate.

Can Video Conference Software Grow Your Business?

Before we can answer this question, first let’s examine what the right kind of web video conference software should do for you; what are the features, what are the costs, what are some of the things you need to keep in mind when using it, what are some of the limitations, etc.

Video Conference Software: An Introduction

Okay, let’s take a closer look at this beast to see what it has.

The kind of video conference software you really need should fill all the following needs:

• The video quality needs to be good quality. Of course, you’re not watching a movie in HD quality, but it still needs to be good enough quality that you can interact with the other people easily – without video or audio dropouts, without having to worry about technical problems.
• You need good bandwidth in your video conference software to have good quality, but you also need enough bandwidth to be able to exchange files, make presentations, etc. while you are having a discussion.
• Since you are using video conference software as a replacement to actually traveling across distances to physically meet with your subjects, it needs to  provide the same benefits in order to be able to sufficiently offset your travel and time costs. Good web conferencing software should be able to provide exactly the same effect as actually physically being there – short of being able to shake their hand in person, of course!
• Your audience shouldn’t have to download any type of software to attend your conference session. In other words, it needs to be flash-based. Just hit go, and it’s on.
• Your video conference software should not require proprietary equipment or hardware. Ideally, just a broadband connection and a computer (with a headset mic for you to speak with) should be more than sufficient. And, obviously, you also need a camera (your humble webcam will do just fine).
• The cost needs to be factored in. Your video conference software should not be prohibitively expensive, otherwise it doesn’t serve the purpose.

How video conference software can help you build your business:

• When you contact a prospective client face-to-face, it builds trust. You are not just a name somewhere on an email or a ‘contact’. You are suddenly a real person, someone with whom one can build a relationship with. This is the same effect when you have contact via video conference software.
• It helps you build your brand, and creates trust.
• You can save unnecessary time traveling and being jet-lagged, and instead focus on the main agenda, and still be at hand for your other colleagues and friends by using the right kind of video conference software.
• You are not away from home for days on end, and you are always around for your children. In fact, you can even use your video conference software right from your home, by your poolside, on holiday, at the beach.
• You can network with people in multiple places simultaneously, without ever having to leave your office, and let’s not forget: the presence is almost like “being there” in person.
• The infrastructure cost is minimal. All you need is a good broadband connection and a good computer.
• You save huge amounts of money in travel, visas, overheads, and generally – a lot of headaches.
• You have the advantage of always being able to stay in touch via your video conference software – in person and staying abreast of plans and events. This means also less stress.

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